Pooja Jain ---The Writing Gem

Pooja Jain – Executive Director, Luxor Writing InstrumentsA degree in International Business from the London School of Economics, as well as a stint with Gillette (UK & USA), helped Ms. Pooja Jain gain an insight into effective corporate branding and her experience paid rich dividends when she launched the B2B division of Luxor Writing Instruments in 1998. She later headed the marketing operations of the company and subsequently propelled it to the top of the corporate sales ladder. From a modest Rs 2 crore, the B2B business today is worth a whopping Rs 20 crore and has the top 5000 companies among its clientele.As the Head of Business Operations, Ms.Pooja Jain is actively involved in positioning premium brands like Waterman and Parker in an Indian context. In a bid to correlate the brand value with the user’s profile, Luxor decided to introduce a legendary icon like Amitabh Bachchan as its brand ambassador. Ms. Pooja’s idea became an instant hit – leading to further brand enhancement and skyrocketing sales figures. When the Group diversified, Ms.Pooja shared her experience and expertise with other units and now plays an active role in business lines dealing with hospitality, technology and finance. Young and enthusiastic, Ms.Pooja Jain has a zeal for community services and takes active interest in promoting education among underprivileged children. She is also a great advocate of technical education and has taken effective measures to help spread computer literacy.